Spend less.
Shoot more.
One credit per photograph, under a dollar on Pro and Advanced, whatever the purpose or the number of models in it.
- Shoot
- Product page
- Looks
- 5
- Shots per look
- Front, back, three-quarter
- Photographs
- 15 credits
The virtual photo studio for fashion labels
Snap the garment. Get the shoot.
Upload a phone photo of the piece. Shotward puts it on a model you cast, in a location you choose, and photographs it for your product page, lookbook and social feed.
Free trial · 15 photographs · No card
Illustrative · AI-generated in Shotward
A photo studio that runs on your garments. Any face, any place, every stitch, ready the day your samples arrive.
- Any face.Every age, every shade, every size.
Kofi · Light Studio 
Paloma · Sunwash Veil 
Yuna · Minimalist Gallery 
Ellis · Canopy Shadow - Any place.From the studio sweep to the shoreline. Only the place changes.
Studio Caramel 
Brutalist Gray 
Dune Solstice 
Storm Tide - Every stitch.Made to hold up at full size, on any screen.
Wool melton, from Kofi's coat 
Silk and mohair, from Yuna's look 
Selvedge, from Ellis's jeans
Illustrative · AI-generated in Shotward · Point at the reel to pause it
01Garment fidelity
The garment stays the garment.
Pattern, buttons, trims and proportion carry from your photo into every frame, on any model, in any location. This cardigan was uploaded once, from a phone photo on the floor.
- Prints and patterns held at the same scale and placement
- The same piece across models, poses and locations
- Every frame sits beside the original before you download
- Matched in every frame
- 1Diamond yoke
- 2Zig-zag bands
- 3Five horn buttons
- 4Ribbed hem and cuffs
The same cardigan, three more frames
02Detail
Close enough to see the stitch.
Frames are made to hold up at full size, on a product page someone is zooming into. Skin keeps its texture, fibres catch the light, and the finishing you paid for stays visible. Open any close-up below.
- 2K photographs on Pro, 4K on Advanced
- Natural skin, real fibre and finish, never smoothed
- Zoom into every frame before you download
- Purpose
- Lookbook
- Look
- Camel coat, mohair knit
- Location
- Plaster wall, window light
- Frame
- 3:4 · Close
- Credit
- Illustrative · AI-generated
Every fabric reads
Twisted yarns and flecks of colour.
A brushed surface and a soft lapel roll.
A pebbled grain along a clean seam.
The sheen of a fluid collar.
A slubbed weave at a crisp fold.
03Casting
Every age. Every shade. Every build.
A cast from their twenties to their sixties, across every skin tone and a range of builds, sizes XS to XL. Brief it the way you would brief an agency, then keep your lead for every drop.
- Women and men, twenties to sixties
- Brief by age, skin tone, build and hair in the app
- Each model relit to the location, never pasted in
A face for every decade, from twenties to sixties.
Point at a face to see the detail. A few faces from the cast. Meet them all in the app, briefed by age, skin tone, hair and build.
Meet the cast04Exclusive faces
A face that belongs to your label.
On Enterprise, cast an exclusive model: a face created for your label and offered to no one else, for every shoot and every season. Exclusive locations, too.
- Created for your label alone
- Never offered to another brand
- The same face in every drop
The face is illustrative. An exclusive model is cast with you, from your brief, and is never offered to anyone else.
05House style
Same cast. Same light. Every drop.
Your lead model, location and frame are remembered for each purpose. When the next pieces arrive, the shoot starts where the last one left off, so the grid reads as one label season after season.
- Lead model, location and frame remembered per purpose
- New garments join the wardrobe, not a new project
- Three drops below, one house style
Drop 01Spring
- House style
- Remembered for Lookbook
- Lead model
- Zuri
- Location
- Terracotta Passage
- Frame
- 4:5 · Full length
- Light
- Late afternoon
- This drop
- Ecru linen shirt, sand linen trousers
06The stylist
A stylist plans every shot.
Pick the garments and say what the shoot is for. The stylist completes each look with pieces that match its formality, season and colour, casts it, chooses a location and writes the shot list. Change anything; your house style always wins.
- Every piece you pick is worn, without endless combinations
- Missing pieces chosen to suit the garment, then kept for every frame
- Shot list, frame and location set by the purpose
Call sheetSocial media · 9:16
On the rail
Sage satin midi skirtSkirt · Bottoms · Front
The stylist added
- Cream merino crew-neckStylist
- Camel cotton trenchStylist
- Tan leather loafersStylist
Cast
Imani
ImaniLocation
Gallery Light
Gallery LightShot list
- 01Walk
- 02Glance back
- 03Close
3 photographs · 3 credits
07The wardrobe
Drop the whole rail in. Get a wardrobe back.
Upload every photo you have: on hangers, on the floor, in the mirror or on a mannequin. Shotward finds each garment, names it, reads its type and its views, and keeps the front and back of a piece together.
- Type, view and name detected for every photo
- Several pieces in one photo are split apart
- Upload once; every garment is ready for every shoot
- FloorCardigan
- FloorBomber jacket
- HangerCardigan
- FloorSkirt
- MirrorTrousers
- MirrorSkirt
- FloorCardigan
- BedDress
- MannequinDress
- HangerBlazer
Change any type, view or name. Nothing is saved until you approve.
Built for the pace of a label
The studio, without the studio.
No studio hire, crew, casting fees or reshoot days. Just the garments, the plan and the frames.
Spend less.
Move faster.
Launch sooner.
Shoot the day the samples arrive. Frames come back in minutes, grouped by look, ready to download.
A traditional shoot
- Brief
- Cast
- Book
- Shoot
- Retouch
Shotward
- Upload
- Plan
- Download
One wardrobe.
Every channel.
Product page, lookbook and social frames from the same garments, each in the ratio its channel needs.
Picture your label
One shoot. Every place it lives.
A capsule shot once in Shotward: the product page, the feed, the lookbook and the launch email, all from the same garments and the same cast.
New in / JacketsLinen boxy jacket£180SizeXSSMLXLAdd to bagWashed linen. Patch pockets, horn buttons. Model wears M.
YLyourlabelSS27 is here. Linen, poplin and knit.
Your label to youThe SS27 drop is here
Salt, SS27Washed linen, black poplin and soft knit for the long days.Shop the drop
One wardrobe, every purpose
Each purpose, its own frame.
The purpose sets the shot list, the frame and the kind of location. The same garments go to all of them.
Recently shipped
New in the studio.
The studio improves every week, and every shoot gets the newest version.
- Garment intakeDrop a rail of photos; approve a wardrobe of named garments with their views.
- Prints stay putPrints and logos stay on the side of the garment they were photographed on.
- Back views and styled looksExplicit back shots, and looks the stylist completes around your piece.
- The virtual studioWardrobe, shoots planned on a call sheet, and a house style that carries over.
What can I create with Shotward?
Photographs of your garments on a model in a location, planned as a shoot: product page frames (front, back, three-quarter), social media frames (a walk, a glance back, a close portrait) and lookbook frames (a stride, a relaxed stance, a portrait). Campaign shoots are coming next.
Do I need professional product photos?
No. A clear, well-lit photo of the piece on a hanger, flat, on a mannequin or on a person is enough. Keep the whole garment in frame and the colours visible. Shotward detects the view of each photo and keeps front, back, side and close-ups together as one garment.
What is the wardrobe?
The place your garments live. Every photo you bring in becomes a garment with its views, and every shoot pulls pieces from it. Nothing is uploaded twice, and a piece can be in as many looks and shoots as you like.
What is a call sheet?
The plan for one shoot. After you choose the purpose and the pieces, the stylist suggests looks, a lead model and a location as storyboard cards. Each card holds a location and one to four people, each with a model and a look. Change any of them, switch shots off, add a card, then start the shoot.
Can I choose the model and the location?
Yes. The cast runs from twenties to sixties, with filters for gender, age, skin tone, hair and build, and there are thirty locations from studio to street, plus a custom studio colour. The stylist suggests a fit for the purpose; you can change every card.
Start the next drop.
Try the studio free: 15 photographs, no card. Fill the wardrobe, plan the call sheet, download the frames.
- No card for the trial
- Cancel any time
- We claim no ownership of your photographs
- Payments by Stripe