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The Shotward journal

Notes from the studio.

Practical guides and creative notes for the way fashion photography is made now.

A better shoot starts with a better garment photo.
Practical guide · 4 min read

A better shoot starts with a better garment photo.

A short checklist for light, framing and views before the pieces go into the wardrobe.

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Make every frame feel like the same collection.
Creative direction · 5 min read

Make every frame feel like the same collection.

A house style is a small set of decisions, made once and kept.

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One drop. Three purposes. One call sheet.
Shotward notes · 3 min read

One drop. Three purposes. One call sheet.

Decide what each photograph is for before the shoot, and the shot list follows.

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A question on your mind?

Follow the tutorials step by step, find a clear answer in our FAQs, or get in touch with the team.

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