Notes from the studio.
Practical guides and creative notes for the way fashion photography is made now.

Practical guide · 4 min read
A better shoot starts with a better garment photo.
A short checklist for light, framing and views before the pieces go into the wardrobe.
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Creative direction · 5 min read
Make every frame feel like the same collection.
A house style is a small set of decisions, made once and kept.
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Shotward notes · 3 min read
One drop. Three purposes. One call sheet.
Decide what each photograph is for before the shoot, and the shot list follows.
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Follow the tutorials step by step, find a clear answer in our FAQs, or get in touch with the team.
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