Terms of Service

Who we are and these terms

Shotward is operated by [YOUR FULL LEGAL NAME], trading as Shotward (“we”, “us”, “our”), an individual sole trader based in the United Kingdom. Our geographic address is [BUSINESS ADDRESS]. You can contact us at support@shotward.com.

These terms incorporate the following policies, which also apply to your use of the service: the Acceptable Use Policy, the AI Output & Content Policy, the Billing, Cancellation & Refund Policy and the Support Policy. Our Privacy Policy explains how we handle personal data.

Some parts of these terms apply differently depending on whether you are a consumer (an individual acting for purposes mainly outside your trade, business, craft or profession) or a business customer. Where a section applies only to one group, we say so. If you use the service on behalf of a business, you confirm that you have authority to accept these terms for that business, and “you” includes that business.

Eligibility and your account

You must be at least 18 years old to create an account or use the service. Registration is open to individuals and businesses.

You sign in with a single-use link sent to your email address, which expires after 10 minutes, or with your Google account. You are responsible for keeping access to your email and Google accounts secure, and for activity that takes place through your account. Tell us promptly at support@shotward.com if you believe your account has been accessed without permission.

Please give accurate information when you register, use a permanent email address that you control, and keep your details up to date. Each account belongs to one person; do not share sign-in links or allow others to use your account.

Your account includes a workspace. Workspace owners can invite team members where their plan allows it, and are responsible for managing who has access, the roles they hold, and the content they add.

The service

Shotward lets you upload product photography and other reference images, choose art direction such as casting, poses and settings, and use artificial intelligence to generate fashion images and short videos. Generation uses credits, as described in the Billing, Cancellation & Refund Policy.

We aim to keep the service available and to fix problems promptly, but we do not promise uninterrupted or error-free operation. We may carry out maintenance, and the service depends on third-party providers listed on our Subprocessors page.

We continually improve Shotward and may change features, casting, settings, AI models and presets. We will not make changes that materially reduce what you have paid for during a current billing period without telling you in advance. If you are a consumer and a change would be materially worse for you, you may end your subscription and receive a refund of any amount paid for the period after the change takes effect.

AI-generated results vary and can contain inaccuracies. The AI Output & Content Policy explains what to check before you publish.

Free trial

New workspaces receive 15 trial credits with no payment required. Trial images are delivered at 2K resolution. Trial features, including the number of credits, may change and can be withdrawn for new sign-ups at any time.

The trial is limited to one per person. We may refuse or remove trial credits, or suspend accounts, where we reasonably believe sign-ups are duplicated, use disposable or temporary email addresses, or are automated. Trial generation may be temporarily unavailable when daily trial capacity has been reached.

Subscriptions, credits and payment

Paid plans are subscriptions billed in US dollars, monthly or yearly, through our payment processor Stripe. Subscriptions renew automatically at the end of each billing period until you cancel. Prices, credit allowances and plan features are shown on our pricing page at the time you subscribe. Taxes may apply.

Full details of renewals, credits, cancellation, refunds and payment disputes are set out in the Billing, Cancellation & Refund Policy, which forms part of these terms. Enterprise plans are provided under a separate written agreement, which takes priority over these terms where they conflict.

Your right to cancel (consumers)

If you are a consumer in the United Kingdom, you normally have a legal right to cancel a contract for digital content or digital services within 14 days of entering into it, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Credits are digital content that we make available immediately after payment so that you can start creating straight away. When you subscribe, we ask you to expressly request immediate access and to acknowledge that you will lose your right to cancel once supply begins, which happens when you use credits granted by that payment to generate content.

This means that if you cancel within 14 days of a payment and have not used any credits granted by that payment, you will receive a full refund of that payment. Once you have used any of those credits, the statutory cancellation right no longer applies to that payment, but your other legal rights, including your rights if digital content is faulty, are not affected. To cancel, email support@shotward.com from the email address on your account or use the model cancellation wording “I hereby give notice that I cancel my contract for the supply of Shotward credits” with your name, account email and the date of the payment.

Your content

“Your content” means images, product information, prompts, creative briefs and other material you upload or enter into the service. You keep ownership of your content.

You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, process, adapt and transmit your content, including to our service providers such as our AI generation provider, only as needed to provide, secure and support the service for you and to comply with the law. This licence ends when your content is deleted from the service, subject to the retention periods in our Privacy Policy. We do not use your content to train AI models.

You are responsible for your content and confirm that you have all rights and permissions needed to upload and use it, as explained in the AI Output & Content Policy.

Generated outputs

“Outputs” means the images and videos the service generates for you. We claim no ownership of your outputs. To the extent we have any rights in an output, we assign them to you, subject to your compliance with these terms and payment of any applicable fees. Our own materials that may appear in or shape outputs, such as synthetic casting models, setting photographs and presets, remain ours; we grant you a non-exclusive, perpetual licence to use them as part of your outputs.

Outputs may not be unique, and similar outputs may be generated for other users. You are responsible for reviewing outputs and for how you use them.

Acceptable use

You must use the service lawfully and in line with our Acceptable Use Policy. We may remove content that breaches these terms or that we are legally required to remove.

Our intellectual property

The service, including its software, design, text, the Shotward name and mark, casting portraits, setting photographs, movement references and presets, belongs to us or our licensors. Apart from the rights set out in these terms, you receive no rights in them.

You must not copy, scrape, extract or redistribute the casting, setting or movement libraries as standalone assets, or use them to build a competing product or dataset.

If you send us suggestions or feedback, we may use them without any obligation to you.

Suspension and termination

You can stop using the service at any time. You can cancel a subscription in the customer portal and, once any subscription has been cancelled, a workspace owner can delete the workspace from Account.

We may suspend or end your access, remove trial credits, or remove content if you seriously or repeatedly breach these terms or our policies, if a payment is disputed or not made, if required by law, or if your use creates a risk of harm to others or to the service. Where reasonable, we will tell you in advance and give you a chance to fix the problem.

We may also end these terms for any reason by giving you at least [TERMINATION NOTICE PERIOD, e.g. 30 days’] notice. If we do so for a reason other than your breach, we will refund any fees you have paid in advance for the period after your access ends.

When your account or workspace is deleted, we delete its content as described in our Privacy Policy. Download anything you want to keep before deletion. Sections that by their nature should continue, including those on outputs, liability and disputes, survive termination.

Changes to these terms

We may update these terms to reflect changes in the service, the law or how we operate. For material changes, we will give you at least [CHANGE NOTICE PERIOD, e.g. 30 days’] notice by email or in the service before they take effect. If you do not agree, you may cancel before the change takes effect; if you are a consumer, we will refund any amount you have paid for the period after that date. The “Last updated” date shows when these terms last changed.

Our responsibility for loss or damage

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded under the law of England and Wales. Nothing in these terms affects your statutory rights as a consumer.

If you are a consumer

We are responsible for loss or damage you suffer that is a foreseeable result of our breach of these terms or our failure to use reasonable care and skill. Loss is foreseeable if it was an obvious consequence of our breach or was contemplated by you and us when the contract was made. We are not responsible for loss that is not foreseeable.

If defective digital content we supply damages a device or digital content belonging to you, we will either repair the damage or pay you compensation, unless the damage was caused by your failure to follow our instructions or to apply free updates we offered.

The service is provided for your own creative projects. If you use it for business purposes, you are a business customer for that use.

If you are a business customer

To the fullest extent permitted by law, we exclude all implied conditions, warranties and terms, and we are not liable for any loss of profits, revenue, business, goodwill or anticipated savings, or for any indirect or consequential loss, whether arising in contract, tort (including negligence) or otherwise.

Our total liability to a business customer in any 12-month period is limited to the greater of the fees you paid us in the 12 months before the event giving rise to the claim and [LIABILITY CAP AMOUNT, e.g. £100].

Claims about your content (business customers)

If you are a business customer, you will compensate us for reasonable losses, costs and expenses, including reasonable legal fees, arising from a third-party claim that your content, or your use of outputs, infringes that party’s rights or breaks the law. We will tell you promptly about any such claim and let you take part in handling it.

Transferring this agreement

We may transfer our rights and obligations under these terms to a company or other legal entity that we control, or to anyone who acquires the Shotward business. We will tell you in writing before this happens and will ensure the transfer does not reduce your rights under these terms. If you are unhappy with the transfer, you may cancel and, if you are a consumer, receive a refund of any amount paid for the period after the transfer.

You may not transfer your rights or obligations under these terms without our written consent.

Governing law and disputes

If you have a concern, please contact us first at support@shotward.com so we can try to resolve it.

These terms and any dispute or claim arising from them are governed by the law of England and Wales. The courts of England and Wales have jurisdiction, except that if you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts, and you keep the protection of any mandatory consumer law that applies where you live.

General

These terms, together with the policies they refer to, are the whole agreement between you and us about the service. If a court finds part of these terms unenforceable, the rest continues to apply. If we delay enforcing these terms, we can still enforce them later.

No one other than you and us has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999. We may send notices to the email address on your account; you can send notices to support@shotward.com.

Contact us