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How a shoot works

One call sheet. Every photograph you need.

A shoot in Shotward runs like a shoot: the wardrobe, the purpose, the rail, the call sheet, the frames. Then the house style carries it to the next drop.

Wardrobe, illustrative photography
01 / Wardrobe

Bring in the pieces.

Drop the photos you already have: on a hanger, flat, on a mannequin or on a person. Shotward identifies each garment and its front, back, side and close-up views, and keeps them together as one piece.

Purpose, illustrative photography
02 / Purpose

Say what the shoot is for.

Social media, product page or lookbook. The purpose sets the shot list, the frame and the kind of location, so it is the one question worth asking. Campaign is coming next.

The rail, illustrative photography
03 / The rail

Pull the pieces for this drop.

Pick garments from the wardrobe. Nothing is uploaded twice, and a piece can be in as many looks and shoots as you like.

Call sheet, illustrative photography
04 / Call sheet

Plan the shoot card by card.

The stylist suggests the looks, a lead model and a location. Each storyboard card holds a location and one to four people, each with a model and a look. Change any of them, switch shots off, or add a Together shot.

Frames, illustrative photography
05 / Frames

Review every photograph by look.

Frames arrive grouped by look, with the garments, cast and location beside them. Compare each one with the original piece, report anything that is off, and download all.

House style, illustrative photography
06 / House style

Shoot the next drop the same way.

Your lead model, location and frame are remembered per purpose. New pieces join the wardrobe, and the next shoot starts where the last one left off.

The first question

What is the shoot
for?

The purpose sets the shot list, the frame and the kind of location. Choose it once per shoot; to change it, start another.

Your next shoot starts here

Your next drop,
shot by Friday.

Fill the wardrobe. Plan the call sheet.
Download the frames.

Start a shootTalk to our team