Give the garment room
Photograph the piece on a hanger, flat, on a mannequin or on a person without cutting off hems, cuffs or sleeves. Leave a little space around the silhouette. If a detail is hidden in the photo, the frame has to invent it.
Keep your light simple
Use even, indirect daylight or a soft studio light. Avoid mixing warm indoor lights with daylight. Strong shadows hide seams and make the colour harder to judge.
Add the views that matter
A front and a back are worth more than five near-identical photos. Shotward detects the view and keeps them together as one garment; back shots are made from the real back. A close-up of a print, label or fastening helps the stylist keep it.
Upload once
Every photo goes into the wardrobe, not into one job. The same garment can be in any number of looks and shoots, so it pays to get the photo right the first time.
