Start with the shopper's questions
What does someone need to see before buying: the front, the back, the cut, how two pieces work together? Product page frames answer the first three; a lookbook answers the last.
Map the purposes
Every look goes to the product page. A handful of looks go to social media for the walk and the glance back. The lookbook tells the collection in order. Together shots belong to social and lookbook only.
Count the frames
Every photograph is one credit and every purpose makes three shots per look. Eight looks shot for the product page and social media are 48 credits. Leave a little room for extra shots.
Approve the shoot as a whole
Before downloading, read the frames by look. Check colour, garment accuracy and rhythm across the grid, and whether the photographs support the story of the drop.
