Start with the customer questions
Decide what a shopper needs to understand: the silhouette, a construction detail, or how two pieces work together. Give each planned image a specific job.
Make a small content map
For each product, list the required product-page views. Then choose a handful of looks for editorial and social. You do not need every variation of every item on every channel.
Budget your credits
In Shotward, each photo uses one credit and each video uses five. Multiply your product count by the planned photos per product, add the video credits, and leave room for iterations.
Approve the collection as a whole
Before exporting, view the images together. Check color consistency, visual rhythm, garment accuracy, and whether the assets support the story you set out to tell.
